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Kerry Pulliam
The Hidden Cost of Success: Planning Opportunities for 2025

As we step into 2025, financial advisors reflect on a period of exceptional success. Strong market performance, record business valuations, and innovative estate planning strategies have reshaped wealth landscapes for many clients. Yet, hidden beneath these successes lie new challenges—challenges that, if overlooked, could expose clients to significant risks and leave the door open for competitors to step in.

 

Success can be deceptive, creating a false sense of security. It can mask the emergence of new problems that require proactive planning. Here are three areas where surface-level success often hides risks that demand attention:

 

1. Business and Real Estate Success: The Tax Cascade

 

A successful business exit or real estate sale often marks the pinnacle of achievement for clients. But along with the influx of income and capital gains, these transactions can push clients into higher tax brackets and expose them to significant estate tax liabilities. What was once a success story can quickly turn into a tax burden that reduces the net wealth clients intended to preserve for their heirs.

 

2. Retirement Plan Success: The Heirs’ Tax Burden

 

Clients with large IRAs, 401(k)s, or profit-sharing plans often celebrate these as hallmarks of success. Yet, the Secure Act 2.0 accelerates taxation for heirs by requiring distributions within 10 years of inheritance. When combined with estate taxes, heirs could see less than half of the account’s original value.

 

3. Estate Planning Success: The Grantor’s Tax Burden

 

Successful estate planning strategies, like GRATs, SLATs, and dynasty trusts, are designed to shift wealth out of taxable estates. While effective, these strategies can create unintended consequences: grantors often remain responsible for the income taxes on trust assets, leading to a growing tax liability over time. This burden can erode liquidity and add financial strain.

 

The Psychology of Change: Disrupting Inertia

 

It’s often said that success is a poor teacher. Clients rarely feel the need to change until they see the cost of inaction. But when risks become clear—whether it’s losing wealth to taxes or leaving heirs with unexpected burdens—the motivation to act increases. Advisors who highlight these risks and guide clients through the complexities can position themselves as indispensable partners.

 

In 2025, the greatest risk to your clients isn’t just the tax code or the markets—it’s complacency. Success can create blind spots that leave clients vulnerable. By proactively addressing these challenges, you can protect their wealth and solidify your role as their trusted advisor.

 

If you’d like to learn more about the FLIGHT Path Framework, our process for helping advisors guide high-net-worth clients through these challenges, let’s connect. Together, we can ensure your clients’ success translates into sustained, multi-generational wealth.

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